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Welcome to the New Partner Central! We’ve redesigned to help you increase your move-in and conversion rates,
provide resources and educational opportunities, as well as share insights and knowledge about the Senior Living industry.

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Partner Central offers information about our processes, free tools, FAQs and
best practices to help you maximize your partnership with A Place for Mom.

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Updating your A Place for Mom Web Page and Profile helps us connect more families with you
& improves our Advisors' ability to match your community with the most qualified families.

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Discover valuable resources including insightful data, educational opportunities
& connections to industry partners that can help boost your sales.

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At A Place for Mom, our goal is to help you be more successful by introducing you to new families and helping increase your overall move-ins and conversion rates. Partner Central is your portal to a successful and productive partnership with A Place for Mom! Use this free, 24/7 service to generate powerful reports, quickly access information about each referral and easily update your community’s description, profile, and pricing
on the APFM database. Start using Partner Central today!

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PARTNER CENTRAL

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    RUN
    REPORTS

    View, export, and share the insightful referral and move-in data that can only be found in
    Partner Central.

     
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    VIEW
    LEADS

    Quickly access all of your APFM referrals while sharing feedback and updates with your
    referring advisor.

     
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    Directly input your latest pricing, services and amenities, so that APFM can match your community with the right families.